If you're branching out into trade show experiences, one of the things you should think about is what kind of booth you want to show up with. While most businesses attending the trade show will be setting up a single-story space, you can really set your company apart by investing in a double deck trade show booth.
It Makes You Stand Out
When your trade show booth is taller than the rest in the show, it helps you stand out from the crowd. Much like a skyscraper in a city skyline, you become more visible to the attendees. If you're looking for a way to draw traffic to your booth, a two-story exhibit will catch attention and encourage people to come to your company's display.
You Optimize The Floor Space
Trade shows charge for space based on the area of the floorspace that your booth takes up. When you expand your booth space by adding a second story, it allows you to maximize your investment. You'll have much more space to display your products and market your brand without having to invest in a larger booth space. You can double your display area without increasing your costs at all.
You Can Offer Special Services
If you have the second level built with a balcony space, you can actually create an area that's VIP-only. This encourages people who are interested in your business to invest on the spot. If you're looking to increase your conversion rates, a space like this with additional services, refreshments, and other benefits might actually help you do just that. This maximizes your return on investment for both the booth construction and the trade show rental.
It Expands Your Marketing Opportunities
Working with a two-tier trade show booth allows you to expand your design ideas to create lots of bright, bold visuals. Since trade shows are all about visibility, the more space you have, the better. You can establish a consistent, cohesive design that ties both tiers together with logos, product images, and slogans. This is a great way to establish your brand at a glance.
As you can see, there are many different ways for you to maximize your trade show displays with a two-tier booth. Work with a local trade show booth designer to create a display that truly spotlights your company's brand and products, including adding the second level to help you enhance your position in the industry.